63% Believe in Pro-Grade. Here’s How to Make Sure Your Brand Proves It.
What’s happening: “Pro-grade” has become a familiar label across categories, and for many consumers it still signals a meaningful step…
Consumer Research
Consumers Aren’t Spending Less, They’re Spending Smarter
What’s happening: Economic uncertainty has reshaped the way people spend, and the shifts are less about stopping purchases altogether than…
Short-Form Shift: How Users Reacted to the TikTok Outage
What’s happening: After months of government scrutiny, TikTok temporarily went dark in the U.S. in January due to national security…