Trust Still Leads: 60% Say Reliability Is the Top Driver of Brand Confidence
What’s happening: Consumer trust continues to play a central role in how people navigate choices, but this year’s data shows…
Consumer Research
Certifications Signal Trust: Over Half of Shoppers Notice Labels First
What’s happening: Shoppers are relying on product certifications as a shorthand for trust, especially in categories where safety, health, or…
What You Buy Is Who You Are: 53% Choose Products Based on Who They Want to Be
What’s happening: Shoppers are blending practicality with personal expression, not choosing between them. The data from the most recent Consumer…
Balancing Personalization and Privacy in the Age of AI
What’s happening: As AI tools become a more familiar part of everyday life, people are growing more aware of how…
Transparency Pays Off: Retailers Avoid the Trust Decline Hitting Other Sectors
What’s happening: Trust in major institutions continues to weaken. Confidence in government, traditional news, and social media companies is notably…
Too Many Subscriptions? 1 in 2 Feel Overwhelmed by Streaming Choices
What’s happening: When streaming entered the entertainment landscape in the late 2000s, it promised a simpler, more affordable alternative to…
From Likes to Buys: 43% Have Made Multiple Purchases From Social Content
What’s happening: It can be easy to question whether your social media efforts are really paying off, since the return…
Layered Search Is Here: From Google to AI to TikTok, the Brand Journey Is Everywhere
What’s happening: People are rethinking how they search for information, blending trusted search engines with new AI tools and platforms…
74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way
What’s happening: The beginning of September had consumers keeping an eye on interest rates and how shifts could affect their…
More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders
What’s happening: Store brands have moved from a budget-friendly fallback to a mainstream choice for many consumers. With inflation and…