Layered Search Is Here: From Google to AI to TikTok, the Brand Journey Is Everywhere
What’s happening: People are rethinking how they search for information, blending trusted search engines with new AI tools and platforms…
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ProPulse September 2025
ProPulse September Newsletter Trades ProPulse™ is a turnkey insight and content activation platform that combines real-world research with authentic, pro-generated…
The Future Is Flexible: 86% of Respondents Say AI Will Reshape Careers
What’s happening: The value of a college degree is no longer a given. While many still see higher education as…
74% of Homeowners Plan Projects This Fall — The Fed’s Rate Cut Just Cleared the Way
What’s happening: The beginning of September had consumers keeping an eye on interest rates and how shifts could affect their…
More Than Generic: The Strategic Shift That Is Making Store Brands Category Contenders
What’s happening: Store brands have moved from a budget-friendly fallback to a mainstream choice for many consumers. With inflation and…
63% Believe in Pro-Grade. Here’s How to Make Sure Your Brand Proves It.
What’s happening: “Pro-grade” has become a familiar label across categories, and for many consumers it still signals a meaningful step…
Consumers Aren’t Spending Less, They’re Spending Smarter
What’s happening: Economic uncertainty has reshaped the way people spend, and the shifts are less about stopping purchases altogether than…
RETAIL ALERT | Home Depot vs. Lowe’s: Q2 Earnings Show Diverging Paths
Home Depot and Lowe’s both delivered stronger results in Q2 2025, marking a return to positive comparable sales growth. Each…
Amazon Haul Explained: An Opportunity for Consumer Brands
In November 2024, Amazon launched a new initiative that’s grabbing attention among savvy shoppers and cost-conscious consumers: Amazon Haul. Touted…
A Workplace That Works for Families—Sales Factory Achieves Family Forward Recognition
Greensboro, NC – April 24, 2025 – Sales Factory has been named a Family Forward NC® Certified Employer by the North…