Company
A marketing agency built to help brands win.
We are a team of proactive, creative problem solvers who bridge the gap between sales and marketing to drive real results. Acting as your strategic partner for retail growth, we dig deeper and move faster to get your brand noticed, picked up, and trusted by the real doers who build, fix, and power our world.
Retail is in our DNA…
In the mid-70s, while working for Black+Decker Tools, George King spent time in consumers' homes to understand their needs. That direct insight led to the innovation of the Dustbuster® and established the consumer-first philosophy that launched Sales Factory in 1984. George built an agency that didn’t just create ads, but solved problems by combining research, strategy, and creativity.
Today, that legacy evolves under Rob Belk.
Retail runs deep in Rob’s blood. As part of the four-generation family legacy behind Belk, Inc., he learned the industry from the ground up. As a teenager, he began his career selling ladies’ shoes at the Belk in Charlotte’s Southpark Mall. Now an accomplished entrepreneur with deep expertise in ecommerce, supply chain, and product marketing, Rob brings a lifetime of retail intuition to the agency.
Our leadership understands what it takes to win in modern retail because we have lived it, from the shop floor to the digital shelf.
What Drives Us
Data-Obsessed
Partnership
Results-Driven
We Only Win When You Win

Our Partner Pricing structure ties our compensation to your success. You tell us what you consider a win, and we design a bonus based on your goal. Then we reduce our upfront fee. If we reach your goal, we receive the bonus. If we don’t meet your goal, you only pay the reduced fee.
Our 4 Part Process

Our company has used the 4-Part Process to grow brands since the beginning. It’s part of our DNA and the single-most-important tool for how we’ll help you grow your brand. Let’s put it to work for you.
Meet the Leaders Who Keep Us Winning
Rob Belk
Dave Geren
Ged King
Lindsey Evans
Emily Bratton
Jenni Becker
Vickie Canada
Matt Goldfarb
Chelsea Higgins
Rachel Bowles
Dominic Mercurio
