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CONSUMER RESEARCH RETAIL ECOMMERCE BRANDING AMAZON RETAIL ALERT PRO SIGNALS

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Belk Acquires Sales Factory, Signaling Growth & Long-Term Commitment to NC | Ged King remains as a partner, focusing on business development

News

GREENSBORO, N.C. (Feb. 10, 2026) — Sales Factory, a leading marketing and insights agency headquartered in Greensboro, announces a change...

PRO SIGNALS: What We’ve Learned This Quarter from Trades ProPulse

Article

At Sales Factory, we believe real insight starts where the work happens. Through our skilled trades community, Trades ProPulse, we...

Trust Still Leads: 60% Say Reliability Is the Top Driver of Brand Confidence

Consumer Pulse

What’s happening: Consumer trust continues to play a central role in how people navigate choices, but this year’s data shows...

Paramount Launched a New CTV Retargeting Platform. Sales Factory Was First to Test It. Here’s What We Learned.

Article

In media, advantage comes from being early, curious, and willing to test before best practices exist. That’s exactly where Sales...

Certifications Signal Trust: Over Half of Shoppers Notice Labels First

Consumer Pulse

What’s happening: Shoppers are relying on product certifications as a shorthand for trust, especially in categories where safety, health, or...

What You Buy Is Who You Are: 53% Choose Products Based on Who They Want to Be

Consumer Pulse

What’s happening: Shoppers are blending practicality with personal expression, not choosing between them. The data from the most recent Consumer...

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